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Alicia is a management professional seeking to provide leadership and bring teams together.  She strives to both drive and achieve mission-critical goals.


Product/Project manager with broad-based experience in web applications software development and online communications strategy including new media strategy and implimentation.

  • 10 + years online communications product/project management experience
  • Successful leader of distributed cross-functional team including development, operations, and quality assurance; managed deployment of dozens of releases to production SaaS platform
  • Experienced Account Manager – skilled at assessing client needs, suggesting and implementing creative solutions and delivering results
  • Quality-oriented project manager with effective leadership, management and organizational skills
  • Effective communicator, comfortable leading meetings at all levels, driving to decision and reporting status/progress


Program Consultant | Edelman | San Francisco, CA
World’s leading independent public relations and strategic communications firm
2009 – Present

  • Direct technical strategy and project management for development of next iteration of communications platform
  • Provide detailed risk and requirements analysis of current technology solution that led to the creation of fully funded replacement and migration project for legacy system
  • Support operations in planning for data updates to legislative contact system insuring reliable and accurate service
  • Support PR professionals in use of communications platform to engage stakeholders
  • Employ strong communications skills, relationship management and cross-functional team building skills to guide feature identification, requirements definition and achieve timely decision making and prioritization

General Manager; Project/Product Management | Grassroots Enterprise, Inc. | San Francisco, CA
Online technology firm specializing in advocacy and community building
2000 –2009

  • Earned reputation as exceptional collaborative facilitator between front and back end teams, with adaptable planning style and ability to balance internal and external client needs, from engineers to business development
  • Planned and Implemented Facebook app integrations to support visibility, advocacy and recruitment using gamification techniques
  • Directly managed client accounts including detailed coordination of website builds and execution of communications strategy (email, social media, web presence)
  • Promoted four times in nine years in senior product management roles and to General Manager of the San Francisco office; member of the senior management team
  • Experienced Scrum Master and manager of distributed engineering and operations teams; responsible for proprietary software solution
  • Responsible for new features as well as on ongoing support of existing platform
  • Experienced, Certified Scrum Product Owner (CSPO) – ruthless prioritizer, created efficient procedures to ensure timely product delivery and improve employee satisfaction.
  • Planned and managed process for rapid incremental functional enhancements to meet market demand and sales needs
  • Led successful technology transitions including the adoption of the SCRUM development process by entrenched team
  • Effective technical writer – produced dozens of useful and used product release notes and user guides
  • Successfully implemented programs and projects to achieve communications goals around advocacy, visibility, business and operations for a variety of clients

Project Manager, Multimedia | Center for Governmental Studies | Los Angeles, CA
Nonprofit promoting civic engagement through technology
1999 – 2000

  • Responsible for operations of Democracy Network (DNet), the first SaaS platform for online candidate debate and the trusted online voter information site for the 2000 election
  • Managed external developers and designed and ran quality assurance program for product acceptance
  • Developed training materials and product documentation for five different user levels and worked with national and local political organizations to ensure product met market needs
  • Facilitated acquisition of DNet project by emerging market leader and managed transition to the substantial financial benefit of the organization


University of California at Berkeley | Berkeley, CA
Agile Management Program – Certificate Holder

University of California at Los Angeles (UCLA) | Los Angeles, CA
Bachelor of Arts – Women’s Studies
Magna Cum Laude

Scrum Alliance | CSPO – Certified Scrum Product Owner


About Alicia

Professionally, I’m an independent communications consultant at the intersection of technology and politics. In my spare time, I play. Bike, Run, Swim, Hike, Camp, Write, Cook, Read and Dream. And, I'm always learning.

Posted on April 10, 2011, in Uncategorized. Bookmark the permalink. Leave a comment.

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